Who we are

PURPLE AUDACITY is a method-neutral, insights and strategy consultancy. We design and deliver state - of - the - art researches for our clients using Qualitative and Quantitative frameworks, cultural anthropology, sociology, design thinking, semiotics, behavioural sciences, future foresight, theory - based evaluation techniques, and technology.

Questions we answer

Our Solutions

PURE QUAL & QUANT

Traditional qualitative and quantitative researches - long, short, large, small and everything in between

  • Traditional Qualitative and Quantitative
  • Hybrid Qualitative
  • Longitudinal Qualitative

CX & DESIGN

Human-centered approaches rooted in observation, empathy and lived experiences, to help unlock intuitive design - beyond something that is just 'cool to look at

  • Experience Clinics (UI/UX)
  • Ideas to Product Bootcamp
  • Consumer Immersions

FUTURE VISIONING

PAST. PRESENT. FUTURE.

Fortifying industry trends with socio - cultural imprints and shifts, to help identify ripples before they become trends

  • New Product Development
  • Future Foresight
  • Opportunity and Innovation Landscaping

R.A.C.E.

(Rapid | Agile | Customisable | Effective)

Highly customisable, modular and adaptive researches reverse - engineered based on specific requirements

  • Capsules
  • Consumer Self Reporting
  • Reverse engineered researches

INTEGRATED IN THEORY

Theory infused approaches crafted to deliver academic rigour and help you showcase impact

  • Ethnography (Puritan)
  • Realist Evaluation
  • Semiotics

THE AUDACITY LAB

Jugaad hacks for ingenious solutioneering to tackle peculiar subject matter.

  • Jugaad Prototyping
  • Simulations
  • Cognitive Load Experiments

STRATEGY FOR ACTION

Strategy walk-along, with step by step support for all stages of decision - making in your business

  • Development and Diagnostics Research
  • Equity and Whitespaces
  • Wireframing for New Businesses

Founders

Sharmila Das

Founder & Chairwoman

CHANCHAL DAS

Founder Director

Our Clients

Our Culture

Culture Manifesto

The Purple Culture Manifesto is a core pillar of Purple Audacity’s identity that summarizes the values and behaviours that will enable us to achieve our mission, while staying true to everything we believe in.

Life @ Purple

Incubation Centre

Purple Audacity is building an Incubation Centre with the vision to create a self-sustaining resource network that harnesses individual and organization capabilities to ensure a steady stream of both talent and opportunities for the insights industry.

Purple Social

Get in touch with us

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    Purple Audacity is a certified member of ESOMAR, D&B, MRSI.