Who we are

PURPLE AUDACITY is a method-neutral, insights and strategy consultancy. We design and deliver state - of - the - art researches for our clients using Qualitative and Quantitative frameworks, cultural anthropology, sociology, design thinking, semiotics, behavioural sciences, future foresight, theory - based evaluation techniques, and technology.

Questions we answer

Our Solutions

PURE QUAL & QUANT

Traditional qualitative and quantitative researches - long, short, large, small and everything in between

  • Traditional Qualitative and Quantitative
  • Hybrid Qualitative
  • Longitudinal Qualitative

CX & DESIGN

Human-centered approaches rooted in observation, empathy and lived experiences, to help unlock intuitive design - beyond something that is just 'cool to look at

  • Experience Clinics (UI/UX)
  • Ideas to Product Bootcamp
  • Consumer Immersions

FUTURE VISIONING

PAST. PRESENT. FUTURE.

Fortifying industry trends with socio - cultural imprints and shifts, to help identify ripples before they become trends

  • New Product Development
  • Future Foresight
  • Opportunity and Innovation Landscaping

R.A.C.E.

(Rapid | Agile | Customisable | Effective)

Highly customisable, modular and adaptive researches reverse - engineered based on specific requirements

  • Capsules
  • Consumer Self Reporting
  • Reverse engineered researches

INTEGRATED IN THEORY

Theory infused approaches crafted to deliver academic rigour and help you showcase impact

  • Ethnography (Puritan)
  • Realist Evaluation
  • Semiotics

THE AUDACITY LAB

Jugaad hacks for ingenious solutioneering to tackle peculiar subject matter.

  • Jugaad Prototyping
  • Simulations
  • Cognitive Load Experiments

STRATEGY FOR ACTION

Strategy walk-along, with step by step support for all stages of decision - making in your business

  • Development and Diagnostics Research
  • Equity and Whitespaces
  • Wireframing for New Businesses

Our People

Sharmila Das

Founder & Chairwoman

CHANCHAL DAS

Founder Director

Sid Ghosh

Chief Growth Strategist

Mukul Gautam

Associate Vice President

Nandita Singh

General Manager

Archana Jain Gupta

Senior Advisor and consultant

Vipin Khandelwal

DGM – Accounts & Finance

Deepak Thakur

DGM - Operations

Sucharita Ghosh

Research Manager

Kshitij Sharma

Research Manager

Danika Kumar

Research Executive

Preksha Kansal

Researcher

Srishti Bhatnagar

Research Manager

Shrestha Mudgal

Research Executive

Ananya Singh

Researcher

Anvita Sana

Researcher

Veyom Bhargava

Researcher

Lovely Sharma

Sr. Executive - Accounts and Finance

Sanchita Dey

Procurement & Program
Co - ordinator

Annu Rani

Executive Operations

Ankur Tewari

Manager - Operations

Rajni Rana

Junior Field Executive

Champa Patra

Admin

Rabindranath Patra

Admin

Bolai Manna

Admin

Our Clients

Our Culture

Culture Manifesto

The Purple Culture Manifesto is a core pillar of Purple Audacity’s identity that summarizes the values and behaviours that will enable us to achieve our mission, while staying true to everything we believe in.

Life @ Purple

Incubation Centre

Purple Audacity is building an Incubation Centre with the vision to create a self-sustaining resource network that harnesses individual and organization capabilities to ensure a steady stream of both talent and opportunities for the insights industry.

PARI Social

Get in touch with us

For any queries, feel free to write in:

    Purple Audacity is a certified member of ESOMAR, D&B, MRSI.